Marketing Manager

Our client is a fast-growing HR tech company in Sydney. They're building products that help small businesses manage their entire employee lifecycle - from hiring through offboarding - without the bloat of enterprise software. They're looking for a Marketing Manager to own the full marketing function.

This is a hands-on role. You'll sit between product and commercial, working directly with founders and the sales team to shape how the brand shows up in market and drive real pipeline contribution. You're not managing a team or sitting in meetings about strategy - you're executing it.

What you'll own:

Build and run the marketing calendar end to end. Plan campaigns, ship them, measure what lands. You'll work across paid search, social, email, and content to drive awareness and leads from small businesses who actually need these tools.

Improve the website and owned channels for conversions that matter. Test copy, refine messaging, watch what resonates with resource-constrained operators who are tired of over-engineered software. Own the SEO and organic growth playbook too.

Create content that speaks the language of your audience. Not case studies written by committee - actual stories about how small businesses solve real problems. You'll know your customer's pain well enough to write about it without hand-holding.

Measure and report on what moves the needle. Pipeline contribution, conversion rates, cost per lead. You'll own the dashboard and know exactly what's working.

Who this could be:

You've either worked at a small business yourself or sold into them long enough to understand their constraints. You move fast and ship before perfect. You default to simplicity - fewer tools, fewer steps, less process - because you know that's what your customer needs.

You're fluent with the marketing tooling that already exists (analytics, email platforms, paid search). You use AI tools in your actual workflow, not as a theoretical concept. You can pick up something new without a lot of scaffolding.

You're comfortable with a product that's still shipping new features and has gaps to fill. You see those gaps as opportunities to close, not problems to wait out. You maintain your network naturally and genuinely believe in the power of referrals.

You don't need a massive budget or a large team to produce results. You've done more with less and you're energised, not anxious, by that constraint.

If you've duct-taped together marketing at a startup or scale-up, or you've lived inside the small business chaos this product solves for, we should talk.

Interested? Apply with a note on why you think this role fits what you want to build next.