Marketing Director

Build the go-to-market engine for a platform that's rewriting HR software for small business.

Our client is a rapidly scaling platform that small businesses actually want to use. They ship major product updates every week. Their customers - hiring managers at companies with 10-100 people - depend on them to stay competitive. The team is small, decisions move at real pace, and there's zero tolerance for process overhead.

They're hiring their first dedicated marketing leader. You'll own demand generation and attribution end-to-end. Not handing off to specialists. Not waiting for approval. You'll build the GTM function from zero, own the metrics that matter (pipeline, CAC, conversion), and report directly to leadership.

What you'll do

Scope and execute a demand gen strategy built around the actual buying patterns of small business operators. Set up attribution infrastructure so you know which campaigns actually drive real pipeline, then ruthlessly optimize based on what works. You'll run campaigns - content, paid, community, partnerships - whatever the data tells you matters.

You'll partner with the product team on launch messaging and with sales on pipeline management. The team is small enough that you'll get direct feedback from customers. You'll use that to shape what you build next.

You'll hire your first few people into this function, so you need to know what excellence looks like in demand gen and be able to spot it.

You'll be expected to ship campaigns and reports on a weekly or bi-weekly cycle. The company's pace is relentless by most standards and sustainable by theirs.

What we're looking for

You've run demand gen at a B2B SaaS company and have a track record of owning pipeline numbers end-to-end, not just campaign execution. You understand CAC payback, ARR cohorts, and why attribution matters. You've probably worked at a company small enough that you couldn't hide behind process - where you had to move fast and be right about tradeoffs.

You care about the small business customer segment. Maybe you grew up in or around small business. Maybe you've worked in SMB software before. Either way, you get why giving them access to software that usually costs more than they can afford actually matters.

You write clearly. You're comfortable in async environments and structured documentation. You get that a small team can't afford miscommunication.

You're past the point where you need a manager to structure your day. You can set priorities and live with ambiguity while maintaining forward momentum.

If you've only worked at large companies with long release cycles and dedicated marketing ops teams, this pace will feel like chaos. This role isn't for you.

The role is remote. Competitive salary and equity.

If this sounds like the next thing you want to build, apply below with your resume and a note on why you're interested in small business.