Chief Marketing Officer

Our client builds hiring software for recruiters - the kind of tool that makes their job genuinely easier. They're growing fast and need a CMO to own the full marketing function.

This is hands-on leadership. You'll set strategy, but you'll also be in HubSpot defining workflows, running campaigns, and figuring out why a cohort isn't converting. You report into the leadership and commercial team and you own the entire engine - from positioning through to pipeline contribution.

What You'll Actually Do

Build the marketing strategy from scratch. That means positioning, messaging, go-to-market narratives, and a clear theory of how you'll fill the sales team's pipeline. You'll know what good looks like because you've built it before at a SaaS company that scaled.

Own the demand generation machine. Lead capture, nurture workflows, MQL progression, lifecycle tracking, reporting. You'll manage the HubSpot ecosystem end-to-end and be ruthless about lead quality - working directly with sales to define what an MQL actually means and hitting targets against it. You're not outsourcing this. You're running it.

Define targets and own the business metrics. Pipeline contribution. CAC. Conversion rates by stage. You'll know what's working because you measure it constantly and adjust.

Shape positioning and messaging. Work with the product and sales teams to understand how recruiters actually think about hiring problems. Figure out where the company's real differentiation lives and build messaging that lands.

Who You Are

You've grown a SaaS marketing function before - ideally from early traction through Series A or B. You know the difference between activity and pipeline. You've built demand generation engines that actually work, not campaigns that look good in a deck.

You're comfortable with ambiguity at the edges. The company is scaling. You won't have a fully resourced team or a perfect process from day one. You'll build both as you go.

You're genuinely curious about the hiring domain. Not tolerate-it curious. Actually interested in how recruiters work and what would make their jobs better. That curiosity feeds good positioning and better campaigns.

You can code in HubSpot or learn it quickly. You've likely managed MarTech stacks before. You're not above getting into the details of a workflow or a report.

You're remote-first. You work well in async, you communicate proactively, and you don't need in-person time to be effective.

The Role

This is a senior leadership position. You'll shape how the market sees the company and directly influence the commercial team's ability to win. You'll work closely with product and leadership on strategy. You own the execution.

If you've built a marketing function that shipped real pipeline and you want to do it again at a company that's genuinely solving a real problem, reach out.