Lead Generation Masterclass for Recruitment Agencies and Teams (November 2026)

A two-day online, hands-on course on winning new clients, taught by Daniela Bascelli. It is for recruitment agencies, HR teams and recruitment marketers.

What it covers

The course follows a six-step method called SIGNAL.

• Source: ideal client and candidate profiles, data and buying signals.
• Ignite: AI-assisted outbound messages and referral triggers.
• Grow: building a recognisable brand voice and staying visible.
• Network: referrals, events, placed candidates and advocacy.
• AI: research tools, with a hands-on tool session.
• Land: pitch and closing frameworks, and the metrics that show it works.

Extra topics include paid social advertising, lead funnels, and the legal side of marketing, including POPIA and GDPR. Learners finish with a 30-day action plan.

Good to know

• It starts on 18 November 2026 at 9am and runs for two days.
• It earns 14 CPD points.
• Pricing is per person and excludes VAT. APSO members pay R2,500 after signing in. Non-members pay R5,000.