TRN Webinar: From Expertise to Product, Map, Test, Record and Translate

An online TRN workshop on turning an agency's expertise into a paid advisory product. James Osborne runs a "proof pack" method with four steps: map, test, record and translate. The page says the outcome is a first product idea backed by proof, and a clear way to describe it to clients.

What it covers

• Moving from selling placements to selling advisory work.
• Choosing which expertise is worth turning into a product.
• Mapping the expertise, testing it with real clients, recording what works and turning it into product definitions.
• Making delivery repeatable.

Good to know

• Wednesday 25 November 2026, 15:00 to 15:45.
• The Recruitment Network (TRN) describes its online and in-person events as free. No separate ticket price is shown for this one.